Udeme began his advertising career as an art director with Desmark Advertising, where his unique illustrative style and flair for writing quickly drew attention. He soon joined Insight Communications where he also showed a flair for client service work, rising to be Deputy Creative Director in the five years he spent with the agency.
Biodun began her advertising career in 1992 as an Account Executive at Rosabel Advertising.
She joined SO&U in April 2000. She has worked on several high profile accounts, some of which include Guinness Nigeria Plc, GTBank, UAC Foods and Access Bank.
In her quest to broaden her marketing experience, she worked as Marketing Manager with one of the leading FMCG companies in Nigeria. She now brings this knowledge to bear in leading her team to deliver outstanding service to our clients.
Friday joined SO&U in 2002. His passion for continuous learning has seen him attend several local and international courses in Marketing and Advertising. Following a 10-month attachment with Saatchi & Saatchi Cape Town, Friday was given the responsibility of leading the agency’s strategy and planning function where his deeply analytical mind continues to help create the foundation for great campaigns.
Friday is a compendium of knowledge with a passion for uncovering what makes the consumer "tick".
A trained accountant, Tony was once asked what a figures man was doing in creative. His response was, "One and one will always be two. I got bored."
Since joining SO&U in 2001, he has worked on a number of iconic campaigns – including the MTN Life Is Beautiful and Guinness Power of Naija campaigns - but considers his greatest success to be the creative animals he's helped groom over the years.
Tony, fondly called Tyger by colleagues and clients alike, loves music, movies and riddles. He writes songs in his spare time and the occasional short story.
He is a firm believer that advertising campaigns must drive conversation.