Udeme began his advertising career as an art director with Desmark Advertising, where his unique illustrative style and flair for writing quickly drew attention. He soon joined Insight Communications where he also showed a flair for client service work, rising to be Deputy Creative Director in the five years he spent with the agency.
Following an agency attachment course with German Saatchi and Saatchi affiliate – Scholz and Friends, he returned home with a burning desire to redefine existing templates.
He co-founded SO&U in 1990 – with a vision to be the most creative agency in Nigeria within two years.
With close to three decades of marketing communications experience under his belt, Udeme is a past president of both the Advertising Agencies Association of Nigeria and the Lagos Business School Alumni Association. He is also a board member of the Nigerian Economic Summit Group.
He remains one of Nigeria’s most revered figures in marketing communications.