In October 2009, the Super Eagles of Nigeria (the National Football Team) were playing badly and in danger of failing to qualify for Africa’s first World Cup. With most Nigerians having given up on the team, our brief was to inspire a nation to believe once more. We gave them something to believe in. Something bigger than any player or team. We gave them THE POWER OF NAIJA.
When the team finally did qualify for the World Cup in a nail-biting final game, many sports commentators called it the Guinness miracle. But the fans more fondly preferred to call it The Power of Naija.