Udeme is one of the most recognized marketing and communications experts in Nigeria. In the marketing communications industry, he has held several executive posts, including those of the President of the Association of Advertising Practitioners of Nigeria and Chairman of the Advertising Practitioners Council of Nigeria (APCON).
He leads the SO&U Group, a marketing communications organisation with expertise across advertising, events management, public relations, digital engagement, media planning and buying as well as broadcast production.
Udeme is a fellow of the Advertising Practitioners Council of Nigeria.