Guinness 45cl “Power of More”
When Guinness introduced the value-for-money 45cl bottle, they needed to introduce it to a price-sensitive audience without compromising the brands premium positioning among its core target.
Value isn’t about price. It’s about getting more.
We created a brand film that delivered the “more for less” proposition in a glorious piece of craft that left adorers across the country longing for an ice cold bottle of Guinness.