Guinness 45cl “Power of More”​

The Challenge

When Guinness introduced the value-for-money 45cl bottle, they needed to introduce it to a price-sensitive audience without compromising the brands premium positioning among its core target. ​

The insight

Value isn’t about price. It’s about getting more.

The Solution

We created a brand film that delivered the “more for less” proposition in a glorious piece of craft that left adorers across the country longing for an ice cold bottle of Guinness.​