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Indomie "Christmas Surprise" - SO&U
Our Works

Indomie “Christmas Surprise”

The Challenge

How does Dufil Nigeria say “Merry Christmas” in a way that breaks through the clutter of the season - with zero media budget?​

The insight

Sometimes the most memorable message is an experience. ​

The Solution

We created a unique experience at malls and shopping centres that rewarded people for showing up in the spirit of the season. ​

More works

Ovaltine “3-in-1”

MARKETING EDGE 2023 AWARDS

SO&U Documentary

UCB “Raise Your Glass”
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