ART DIRECTION
From campaign concepts and key visuals to
social, outdoor and film, you’ll learn how to
make ideas look as good as they sound.
REAL BRIEF SIMULATION
“Create the visual identity and campaign rollout for a new Nigerian streetwear brand built
around local culture, including the campaign key visual, outdoor billboard and social
launch assets.”
CORE CAPABILITIES ACQUIRED
- Visual Concept Development
- Campaign Key Visuals & Art Direction
- Mood boards & Visual Identity Systems
- Brand Ecosystem & Journey Mapping
DIRECT CAREER EXIT PATHS
JUNIOR ART DIRECTOR
ART DIRECTOR
VISUAL CREATIVE
CREATIVE DESIGNER
KEY LEARNING OUTCOME
“Build a portfolio of visual ideas that show you can take a brief from thought to finished visual.”