HATCH is a practical marketing communication academy built for the next genration of thinkers
Learn the craft work on real briefs , Build work worth showing,Get ready for the industry.
A RIGOROUS 4-STAGE
ACCELERATOR FOR TOMORROW’S
MARKETING COMMUNICATIONS PROFESSIONALS.
Hatch operates as an intensive vocational marcomms incubator
anchored within SO&U
4
PROGRAMME PHASES
From ecosystem
mindset to live
commercial pitches
6
CRAFT DISCIPLINE
Deep vertical specialisation labs for every creative
100%
PRACTITIONER-LED
Zero academics.
Only active leads and
creative executives.
22
WEEKS IMMERSION
End-to-end portfolio
development and agency embedment.
Academy Progression Pipeline
22 weeks end-to-end cycle
WEEK 1-4
Foundations
WEEK 4-6
Specialize
WEEK 11-15
Rotation
WEEK 16-22
Capstone
AVAILABLE PROGRAMS
copy & content
Learn how to find the right words, build a story and turn an idea into copy that actually makes people stop and pay attention.
Strategy & Planning
understand consumer psyches and translate market ambiguity into clear, actionable creative propositions.
brand & project management
Learn high-stakes client relationship management, production costing, and agency traffic orchestration.
PR & EXPERIENTIAL
Engineer viral cultural moments, manage media sentiment, construct unforgettable physical brand activations and crisis control.
DIGITAL & SOCIAL
Master social listening algorithms, internet subcultures, creator partnerships, and short-form storytelling.
ART DIRECTION
From campaign concepts and key visuals to social, outdoor and film, you’ll learn how to make ideas look as good as they sound.
FACULTY MEMBERS
willfred usen
Senior Group Head,Digital
tomisin akingboye
Associate Director
Idongesit iniama
COO,SO&U
Mojisola
COO,Bouncles
ANI UFOT
Associate Director,Strategy
AYO DEJI
COO,Soulcomms
ugo UWAJEH
Business Director,Soulcomms
olumide odofin
Brand Director,SO&U
KOLADE AKINTOLA
CreativeDirector,SO&U
Dami Adeyemi
COO, Redrick PR
TOLU AJIFOLA
Associate Director,Vyrus
Matthew Azolibe
Creative Director,SO&U
inomakora
Group Head,SO&U
Damilola aiki
Comms Director
WILLIAMS JONAH
Founder/Program Director
john paul
Cofounder,This&That
UDEME UFOT
GMD,SO&U
where our alumni work
HATCH MARCOMMS ACADEMY
You have the talent . Now, hatch it.