DIGITAL & SOCIAL
Build brands for how people live right now.
Go beyond scheduling posts. Master social
listening algorithms, internet subcultures,
creator partnerships, and short-form
storytelling.
REAL BRIEF SIMULATION
“Launch a zero-budget reactive social media campaign responding to a breaking
Nigerian cultural trend that drives 20,000 app installs within 72 hours.”
CORE CAPABILITIES ACQUIRED
- Platform-First Storytelling & Short-Form Video
- Meme Economics & Trend Interception
- Creator Alignment & Co-Creation Contracts
- Social Listening & Algorithmic Distribution
DIRECT CAREER EXIT PATHS
SOCIAL MEDIA STRATEGIST
DIGITAL CONTENT LEAD
GROWTH MARKETER
COMMUNITY DIRECTOR
KEY LEARNING OUTCOME
“Command internet culture and convert social attention into business revenue.”