Enterprise Life needed to enter a highly competitive Nigerian insurance market in a way that would break through the clutter, while driving brand awareness and recognition
Enterprise Life was offering insurance in a way that no one else was. It was something entirely new that promised to redefine insurance. This was an event of potentially epic proportions.
Going with the theme, “A NEW LIFE”, we created a campaign that reflected the scale of the event that was the arrival of Enterprise Life into Nigeria. Horses (inspired by the brand icon) ushered in the New Life into Nigeria by riding gallantly into towns – and not just in the brand film.