Glo “Free Tomorrow Suya Palava”

The Challenge

Create awareness for “Free Tomorrow” - an innovative product that gives subscribers 100% free airtime back for every naira they spent the day before. ​

The insight

No one else offers what Glo does.​

The Solution

Create a humorous, counter-intuitive campaign where Glo subscribers keep getting into trouble because they expect everyone else to keep giving them “Free Tomorrow” deals that they’re used to getting from Glo. ​