When Glo Mobile signed up as a broadcast sponsor of Russia 2018, they needed to find a way to stand out from the clutter of brands putting out football-themed advertising.
Africans play football with more rhythm than most.
We wanted a film that did more than celebrate football. We wanted to celebrate African football.
We developed a campaign around African dance and how it inspires the moves with which we play. We celebrated the rhythm of the African game.