Our Works

Glo “Rhythm Commercial”

The Challenge

When Glo Mobile signed up as a broadcast sponsor of Russia 2018, they needed to find a way to stand out from the clutter of brands putting out football-themed advertising. ​

The insight

Africans play football with more rhythm than most. ​

The Solution

We wanted a film that did more than celebrate football. We wanted to celebrate African football.​ We developed a campaign around African dance and how it inspires the moves with which we play. We celebrated the rhythm of the African game.​