Malta Guinness “World of Good”

The Challenge

Launch the Malta Guinness World of Good platform and inspire Nigerians to engage in acts of genuine goodness.

The insight

It’s the little gestures that make all the difference.

The Solution

Show that anyone can help create a world of good. On film, we told a simple story that shows how a random act of kindness can turn a frown to a smile, bring old friends together and make friends of strangers.