Pay with Capture “Cinema”
PayWithCapture, a payment solution from Access Bank, was running a promo at the cinemas offering discounts for ticket purchases made through the app. Marketers had been deployed around cinemas to engage potential users but response was trailing far behind targets.
People hate to miss out on a good deal.
We deployed a video in-cinema to run just before the movie and designed to get movie-goers looking out for those discount-giving brand marketers.