Pay with Capture “Cinema”

The Challenge

PayWithCapture, a payment solution from Access Bank, was running a promo at the cinemas offering discounts for ticket purchases made through the app. ​ Marketers had been deployed around cinemas to engage potential users but response was trailing far behind targets.

The insight

People hate to miss out on a good deal. ​

The Solution

We deployed a video in-cinema to run just before the movie and designed to get movie-goers looking out for those discount-giving brand marketers. ​