COPY & CONTENT
Learn how to find the right words, build a story
and turn an idea into copy that actually makes
people stop and pay attention. From big
campaign ideas and headlines and radio
scripts to manifesto films and punchy outdoor,
you’ll learn how to make every word count
REAL BRIEF SIMULATION
“Craft an unskippable 45-second TV commercial script and outdoor billboard copy
introducing a zero-fee fintech card for market traders in dynamic Pidgin and street-level
Nigerian vernacular.”
CORE CAPABILITIES ACQUIRED
- Big Idea Conceptualization
- Audio & Radio Scriptwriting
- Outdoor Punchlines & Display Headlines
- Tone of Voice Systems & Brand Manifestos
DIRECT CAREER EXIT PATHS
JUNIOR COPYWRITER
CREATIVE WRITER
CONTENT LEAD
CAMPAIGN CONCEPTUALIST
KEY LEARNING OUTCOME
“Develop an undeniable portfolio of headlines, scripts, and campaign hooks.”